The boring-but-important bit

Privacy Policy

Last updated: 2 June 2026

This Privacy Policy explains how Lenny Vineham and the Mula Hoopla / Billy Wins Boys website (“we”, “us”, “our”) collect, use, and protect any information you share with us. We’ve tried to write it in plain English. By using this site or signing up for updates, you agree to the practices described below.

The short version

  • We will never sell your information. Not to advertisers, not to data brokers, not to anyone โ€” ever.
  • We don’t rent, trade, or otherwise share your personal information with third parties for their own marketing.
  • Any information we collect is used for our own internal marketing โ€” telling you about new Lenny Vineham books, Billy Wins Boys news, and related goodies.
  • You can leave any time. Every email includes an unsubscribe link, and you can ask us to delete your details.

Information we collect

We only collect what you choose to give us, plus a little basic technical information that almost every website records. This may include:

  • Information you provide directly โ€” such as your first name, email address, and the answers you give when you fill out our sign-up form (for example, whether you’re a young reader, parent, or teacher).
  • IP address & approximate location โ€” we collect IP addresses for geographical locations, so we can understand roughly where our readers are and how far our books are reaching.
  • Basic usage information โ€” such as which pages you visit and general device or browser information, collected to help us keep the site working and improve it.

We do not knowingly collect personal information from children without the involvement of a parent or guardian. If you believe a child has provided us information, please contact us and we will delete it.

How we use your information

The collection of any information will be used for the purposes of our internal marketing. In practice, that means we use the information you give us to:

  • Send you news about new and upcoming Lenny Vineham books and the Billy Wins Boys series;
  • Share bonus chapters, sneak peeks, printables, and other subscriber-only extras;
  • Respond to your questions and requests;
  • Understand what our readers enjoy so we can improve the books, the website, and the emails we send.

All of this is “internal” โ€” it is carried out by us, for our own communications with you. We do not use your information to market other companies’ products on their behalf.

We do not sell your information

This is worth repeating: we will not sell, rent, or trade your personal information to anyone. Your details are not a product. The only reason we keep your information is so we can stay in touch with you about our own books and news.

When we may share information

We share personal information only in the limited situations below, and never for someone else’s marketing:

  • Trusted service providers โ€” for example, the email platform that delivers our newsletters. These providers may only process your information on our instructions, to provide their service to us, and not for their own purposes.
  • Legal reasons โ€” if we are required to do so by law, or to protect our rights, safety, or property.

Cookies and similar technologies

Our site may use cookies or similar technologies to remember your preferences and to understand how the site is used. You can usually control or disable cookies through your browser settings; some parts of the site may not work as smoothly if you do.

How we protect your information

We take reasonable steps to keep your information secure and to limit who can access it. No method of transmission or storage is ever completely secure, but we work to safeguard the details you trust us with.

Your choices and rights

  • Unsubscribe at any time using the link in any email we send.
  • Access, correct, or delete the personal information we hold about you by contacting us.
  • Opt out of having your information used for our marketing by letting us know.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we’ll change the “Last updated” date above. Significant changes may also be highlighted on this page or by email.

Contact us

If you have any questions about this Privacy Policy or how we handle your information, please get in touch via our contact / sign-up page.